Kireru Airsoft on Instagram

Instagram is filled with Airsoft, Gear and Kireru as well

In case you’ve missed the ‘Kireru Airsoft Instagram’ feed out to the right side, here’s a little reminder to follow me on Instagram.

I usually take pictures of other players Airsoft guns and gear when I’m out playing. Sometimes I might post stuff from work – since I work with Airsoft. I also post a few small clips, but usually the video stuff goes up on my Youtube channel.

Here’s what the last few pictures look like.

Be sure to look for #Kireruairsoft on Instagram and please follow me. If you have any pictures you want featured on Instagram, just send them my way and they’ll get posted.



MERCs Airsoft Milsim 2015

Finally got settled again after the Big Game/Milsim MERCs in Sweden. There was a great show of players this year, with about 7 in-game vehicles on each faction.

We were about 200 players that showed up for the game and it was a blast. I wish I could have shot some action video with my rig, but bringing the stabilizer and my Canon 70D out to a 48 hour Milsim in a Swedish forest would have been way too stressing for me.

We quickly got our camp up and running, with some of us squatting in tents that were provided on-site and others bringing their own. This year was different since our camp was off-game while previous years they were in-game. This was both a pleasant change and a let down. It’s nice to be able to take of your glasses, enjoy your food and taking a rest when needed without worrying about getting shot in the face. However the thrill and suspense that an enemy team might attack your camp was also missed.

Me and my team SCAR Inc. did what we could to provide our command with the best options available by doing all the missions we were handed. Averaging 24 hours without sleep, we completed all our missions and even volunteering to do lesser action-packed ones like guarding our command HQ at night.

This year we were certainly pushing our bodies and minds beyond what we were used to and succeed regardless. So a big personal WIN for each and all of us.

Here are some pictures from the game. Hopefully E22 (Karsten) will finish off our video from the game showcasing a lot more action.



If you want to read more about MERCs and the other types of events the organizers have, please visit Cannibal Hippies 

Finally, some new stuff

Went gaming last Sunday and had a blast. I’ve been dealing with some recovery time for about 3 weeks now, after getting my wisdom tooth surgically removed. Usually doesn’t take that long to heal, but after I had the stitches removed (that’s right!), my jaw decided to get an infection. So I’ve been out for some time now… But I’m getting back into full throttle.

Spring is right around the corner – the sun is out, weather gets warmer and warmer… and it’s gaming season. So enjoy these couple of pictures I took and I’ll get more Airsoft stuff up on the blog during the summer.

Oh and these pictures are in Hires – I’m betting the people I played with would want to download them for personal time alone.

Sponsorship in Airsoft

Sponsorship in Airsoft

So like… sponsorship is showing it’s ugly and pretty face in Airsoft. I’m divided by the concept of sponsorship. Don’t get me wrong, if somebody came to me and offered me a bunch of free stu… well free shit – I probably wouldn’t say no.

But does this new trend mean that Airsoft is becoming a commercialized sport in which sponsors are shown on team shirts and grand tournaments are going to be held with a money pool the size of Kanye West’s ego? The polite answer: Fuck no!

This ain’t Paintball or Football or even Iceball. There won’t be televised tournaments where it’s a 5v5 team death match… because Airsoft in general isn’t like that. Airsoft of course has it’s roots in pickup games with a small amount of players facing each other. But the real big hitters are the big events like OP Irene, Iron Claw, Berget etc. But there could never be a singled out player or team for the #1 spot with these big events.

Paintball is great for sponsorship because the product range is “limited” and players are in focus for their skills… you know, speed, quick thinking, teamwork, super quick speed shooting blah blah. I don’t really watch Paintball tournaments that much, I’ll be honest about that. But it sure is fun to play.

 It’s all about business and generating sales

Now Airsoft has the speed ball games and could easily become a somewhat popular sport with some sponsorship to back it up (despite the 100 rps+400 hicap magazines kinda ruins the game). But it’s going to have a tough time breaking the Paintball reign. Airsoft may kiss the ring, but never touch the crown.

And Airsoft is a tough way to market products through sponsorships – right now the main trend is having a popular internet personality run with their products and speak highly about their stuff… And it works. This is marketing sponsorship 101, duh dummy.

Sponsorship works when you have a blog or Youtube video – With focus on the product and a sales pitch which is most likely scripted and that’s fair enough.  It’s all about business and generating sales, views, brand awareness and all the other fancy marketing words.

We all know when Youtubers and bloggers start to get a very good amount of views, the “free gifts” start pouring in – and they only keep doing that as long as you keep the view count up and say nice purdy things about the free shit. Or at least leave out the negative stuff.

Honest marketing and transparency are also the buzz words used lately when it comes to marketing, but I really don’t want to get into that for this article.

However there aren’t grand Airsoft tournaments, no team shirts with room for a bunch of logos and… let’s face it, people look more at how the guns and gear are set up, rather than performance and brand. Because Airsoft guns and gear offer so much in the customization department you aren’t limited to just a few brands or designs.

For an example if you were a manufacture and you launched a new M4/AR15 – gave them for free to a whole team as part of a sponsorship, what would make it so unique that other players wouldn’t just go out, buy another cheaper M4/AR15 and customize it to look like your product?

With the AR platform that’s a very likely scenario since the AR platform are by far the most popular type of Airsoft rifle with a TON of upgrades and accessories coming from a LOT of manufactures. So that kind of sponsorship would have to be unique to guarantee the best ROI (return of investment).

And to be honest, we don’t have or will have any player or teams worth a high level of sponsorship from manufactures, not on a competitive level.


What about sponsorship from companies outside Airsoft?

Try to imagine this… Redbull – known for big ass tournaments and events, held one mother fud pucker of an Airsoft event?

Big cash prizes, big playing field for massive team vs team, with woodland and CQB buildings. How would that change the aspect of sponsorship’s in Airsoft. What Redbull does right, is that they create content and not advertising. That’s their brilliant strategy and platform that keeps them in plain view all the time and making them a very well known brand.

Redbull isn’t the only master when it comes to Brand awareness and content creation. Monster Energy is also getting into the content creation. You see them follow up on other events in Esports(video games) and of course the obligatory “Extreme Sports”.

Loadout for Sunday gaming.
Loadout for Sunday gaming.

They manage to make big events that are world famous and get all the exposure without having to push it down peoples throats. Big brands these days, doesn’t just focus on paying a lot of money for one particular athlete to wear their logo. No they pay for an event where all the athletes wants to attend.

Right now Airsoft is still considered a bad guy

If Airsoft began to have events sponsored by BIG brands like Redbull, Monster Energy (the devils energy drink, did you see that video ‘haha’) or another brand relevant to Airsoft, then the face of Airsoft would change – for the better or worse. In my honest opinion for the better.

Right now Airsoft is still considered a bad guy, due to the fact that they resemble real firearms. And with war, gun bans and school shootings – real firearms aren’t very popular to the general public and very few companies outside the industry would consider a sponsorship venture into the Airsoft business out of fear of being portrayed as a support of death, violence and Sponge bob and other evil things the world holds in Crime Alley (awesome reference, if you get it)

NRA is trying hard to make firearms and the lifestyle that follows more mainstream with their marketing and visual expression. Some firearms companies are also following the same trend… to be honest some of the work you see online, looks more and more like a commercial for Redbull or Monster Energy, hell even Nike.

Check this video, doesn’t it make you want to paraglide, shoot and just be a free spirit…

Or this inspirational video from Warsport Industries:

Cinematography is on point all the way

As a final thought, what if the Airsoft manufacturers actually went with the marketing trends of today and said ‘fuck it’, we’ll hold one ass-kicking event, no matter what other brands people use for Airsoft. How would that change the game? (again honest marketing and transparency)

Airsoft is a tricky industry to really capitalize on, especially if you’re a company looking for a way in from the outside. But anything is possible – and I’m sure the trend of sponsorships are only going to grow and evolve into something a lot bigger and better for Airsofters around the world.

Sunday gaming

So went out this sunday for some BB madness. Brought along my fancy pants camera, but weather was a bit cloudy so I knew I couldn’t I get some good shots or filming. But I managed to get some airsoft pictures and stuff. So hope you enjoy. I did some helmet cam action as well, but haven’t had a chance to check out my Contour yet

Sunday gaming

Just got done uploading some pictures from yesterdays gaming on Instagram.

Gaming was good and I also got me some video footage that I gotta edit first. However I made the biggest rookie mistake ever… maybe the second biggest mistake. I left my red dot T1 on from last sunday and it just didn’t have enough juice to perform well during gaming. Man, I tried switching to my iron sights, but a lot of the places were indoors in low light situations. So aiming with 99,9 precision wasn’t really my strong suit. But it made me realize that all my gadgets and years of gaming, didn’t mean jack shit, if your setup is wrong. So this week is going to be spent on getting my shit together!

Anyways – enjoy the pictures. Please follow me on Instagram and write a comment or two.

What the hell is he looking at?

So – I felt like being a bit creative. I took a quick picture, dropped it through Photoshop and made it look a bit better. However, that angel face is Gods creation, can’t Photoshop much about that… Anyways – this is what I do for fun sometimes :)


I know, I know… I’m not wearing eyewear!

g36 posing Model Airsoft
g36 HK Posing Model Airsoft

ASG CZ P-09 DE - Holster by Predator Gear

So – again… To play with the “it’s cool to work inside the Airsoft industry” card – it is cool!
Just finished playing around with a teaser mood picture for our (ActionSportGames), new ASG P-09 Dark Earth based on the real CZ P-09 Dark Earth… Now it’s still in its color coding phase and there are some other stuff in progress. But it’s still one hell of a pistol.

Accompanied with it in the picture, is a custom kydex holster by Predator Gear inc.  (website soon up).


Custom Kydex holsters

If you’re in need of some new stuff for your gear and as always, want it to be custom made…

Well then stop by this dude right here Predator Gear

Homeboy makes some pretty cool stuff and at a reasonable price as well.  10632608_519262598218607_5246956176154896941_n 10455688_518938881584312_2589214639265953293_n 15793_516678695143664_6311684686009009809_n


So again, one of the advantages of working for an Airsoft company besides having a bunch of toys laying around all the time, getting all the gossip and inside info about the industry, is getting a good deal on those said toys.

This time around i decided myself to get the the P-09. When I did the artwork for this BadBoy – I was given the Prototype and I was sold on the spot. The solid bulk, crisp shooting and heavy slide really did it for me. Now being a seasoned Airsofter, I do of course have to get some custom work done to it before taking it out for a spin. You know how it is, it’s just gotta be your special little baby. So hopefully soon I’ll show this puppy off some more.

How I haven’t named her yet, but imma think of something soon.


My new ASG CZ P-09
My new ASG CZ P-09