Airsoft - When you win a little in life, pass it on to somebody else

I happen to be the extra lucky bastard that won a pair of glasses by Haley Strategic Partners. The free giveaway was held by Tactical-Kit UK and for some strange reason they picked me to receive a free pair of HSP Player.

But the glasses I won, which I was planning on using for Airsoft, weren’t the ballistic model. So my initial thought was to sell them and make a quick buck.

But giving it some thought, I wrote the guys at Tactical-Kit and arranged something else instead.

I hope you all find some inspiration in my little video and please remember to pass on the good in your life to others.

Airsoft eps#14 - Jyderup

Finally got a new Airsoft eps up

Airsoft eps #14 - Jyderup playing field
Airsoft eps #14 – Jyderup playing field

What’s up internet! Finally I got around to edit and upload a new video from the world of Airsoft in Denmark. This time around it’s from the Airsoft field “Jyderup” held by Holbæk Hardball Forening.

It wasn’t the biggest turnout, but we managed to get a couple of nice games anyways. I kinda found out this time around, that filming woodland type games is really difficult, because you can’t film the same intense action due to longer distances between teams.

So don’t expect extremely insane ultra action, I also edited the video to show more of the field because a lot of Danish players don’t know about it or feel the field is too far away and not worth playing on – which it total is.

Great players and a big field is also a winning combination – looking forward to go back for more gaming and filming.

Oh and yea I forgot to charge the battery for my camera, so that’s probably a reason as well for lack of more action…

Anyways hope you’ll enjoy the this Airsoft eps #14

Airsoft - Guns, kills and Dubstep

I felt like doing a short kill streak compilation video just like everybody else does filled with way too much music.

Guns, kills and Dubstep video

Personally I quickly got tired of making those kinds of kill streak videos as they only show so much. Consider it a glorified masturbation video for your own personal use. I want to… and NEED to show more of Airsofters playing Airsoft and do more training videos showing of the more serious side of Airsoft.

There are so many levels to Airsoft – but it’s mostly the fast paced speedball videos with kill streaks or big Milsim events where you don’t really see anything happening and again.. self masturbation to whoever uploaded it (me included!). I know it’s very hard to showcase all the different kinds of Airsoft play types – but hopefully I’m on the right path to show the serious side to more people and get Denmark on the world map regarding Airsoft.

The message towards the end is my plea to all Airsofters around the world. I hope we can show Airsoft of being a serious sport and hobby. Please do more training, more serious gameplays, but in the end it’s all about having fun.

Enjoy the video – please remember to subscribe and share the video to all your Airsoft friends, both new and old players.

Kireru Airsoft is also on Facebook @

I got you mayn!

Here’s a short video from gaming at Hardball Heaven a few weeks back. As you will see, it’s a pistol kill streak clip. However the main reason I uploaded it, was because the guy at the end shoots me, even though I shot him first just a moment before he took shots at me.

Anyways the guy accepted my “call out” – and just to prove myself right… I uploaded the video.

Now he argued that he would have felt something since the distance between us was so short and that’s why he didn’t call hit. But that’s how it is when it’s Airsoft.
He was a champ for raising his hand at the end on my word alone… that’s fair play.

Airsoft eps #12

So I went gaming about two weeks ago at Badboys Airsoft. They have this woodland area with various types of cover spread out all around the field. I took along my Gimbal and my Canon 70D and shot some of the action there.

I’ve been really busy lately and Sunday gaming is my therapeutic way of releasing a lot of the stress – so filming isn’t always first on my list. But as time goes by, this will change. At the end of July I will be attending the Milsim MERCs in Sweden. Hopefully soon after that I will be releasing a new series of videos for you Airsofters out there – so stay tuned.

Enjoy the video

Chris Costa makes me want to rack better

So while “fooling” around at work, I came about an old CZ 75 shell ejecting Airsoft gun. Now it’s been laying around for a while and was kinda broke. It wouldn’t follow through on shots and eject&load a new round… So I thought, this would be a great piece to practice some malfunction solving on… so I did.

I probably give Chris Costa pistol handling nightmares, so sorry Chris!

Sponsorship in Airsoft

Sponsorship in Airsoft

So like… sponsorship is showing it’s ugly and pretty face in Airsoft. I’m divided by the concept of sponsorship. Don’t get me wrong, if somebody came to me and offered me a bunch of free stu… well free shit – I probably wouldn’t say no.

But does this new trend mean that Airsoft is becoming a commercialized sport in which sponsors are shown on team shirts and grand tournaments are going to be held with a money pool the size of Kanye West’s ego? The polite answer: Fuck no!

This ain’t Paintball or Football or even Iceball. There won’t be televised tournaments where it’s a 5v5 team death match… because Airsoft in general isn’t like that. Airsoft of course has it’s roots in pickup games with a small amount of players facing each other. But the real big hitters are the big events like OP Irene, Iron Claw, Berget etc. But there could never be a singled out player or team for the #1 spot with these big events.

Paintball is great for sponsorship because the product range is “limited” and players are in focus for their skills… you know, speed, quick thinking, teamwork, super quick speed shooting blah blah. I don’t really watch Paintball tournaments that much, I’ll be honest about that. But it sure is fun to play.

 It’s all about business and generating sales

Now Airsoft has the speed ball games and could easily become a somewhat popular sport with some sponsorship to back it up (despite the 100 rps+400 hicap magazines kinda ruins the game). But it’s going to have a tough time breaking the Paintball reign. Airsoft may kiss the ring, but never touch the crown.

And Airsoft is a tough way to market products through sponsorships – right now the main trend is having a popular internet personality run with their products and speak highly about their stuff… And it works. This is marketing sponsorship 101, duh dummy.

Sponsorship works when you have a blog or Youtube video – With focus on the product and a sales pitch which is most likely scripted and that’s fair enough.  It’s all about business and generating sales, views, brand awareness and all the other fancy marketing words.

We all know when Youtubers and bloggers start to get a very good amount of views, the “free gifts” start pouring in – and they only keep doing that as long as you keep the view count up and say nice purdy things about the free shit. Or at least leave out the negative stuff.

Honest marketing and transparency are also the buzz words used lately when it comes to marketing, but I really don’t want to get into that for this article.

However there aren’t grand Airsoft tournaments, no team shirts with room for a bunch of logos and… let’s face it, people look more at how the guns and gear are set up, rather than performance and brand. Because Airsoft guns and gear offer so much in the customization department you aren’t limited to just a few brands or designs.

For an example if you were a manufacture and you launched a new M4/AR15 – gave them for free to a whole team as part of a sponsorship, what would make it so unique that other players wouldn’t just go out, buy another cheaper M4/AR15 and customize it to look like your product?

With the AR platform that’s a very likely scenario since the AR platform are by far the most popular type of Airsoft rifle with a TON of upgrades and accessories coming from a LOT of manufactures. So that kind of sponsorship would have to be unique to guarantee the best ROI (return of investment).

And to be honest, we don’t have or will have any player or teams worth a high level of sponsorship from manufactures, not on a competitive level.


What about sponsorship from companies outside Airsoft?

Try to imagine this… Redbull – known for big ass tournaments and events, held one mother fud pucker of an Airsoft event?

Big cash prizes, big playing field for massive team vs team, with woodland and CQB buildings. How would that change the aspect of sponsorship’s in Airsoft. What Redbull does right, is that they create content and not advertising. That’s their brilliant strategy and platform that keeps them in plain view all the time and making them a very well known brand.

Redbull isn’t the only master when it comes to Brand awareness and content creation. Monster Energy is also getting into the content creation. You see them follow up on other events in Esports(video games) and of course the obligatory “Extreme Sports”.

Loadout for Sunday gaming.
Loadout for Sunday gaming.

They manage to make big events that are world famous and get all the exposure without having to push it down peoples throats. Big brands these days, doesn’t just focus on paying a lot of money for one particular athlete to wear their logo. No they pay for an event where all the athletes wants to attend.

Right now Airsoft is still considered a bad guy

If Airsoft began to have events sponsored by BIG brands like Redbull, Monster Energy (the devils energy drink, did you see that video ‘haha’) or another brand relevant to Airsoft, then the face of Airsoft would change – for the better or worse. In my honest opinion for the better.

Right now Airsoft is still considered a bad guy, due to the fact that they resemble real firearms. And with war, gun bans and school shootings – real firearms aren’t very popular to the general public and very few companies outside the industry would consider a sponsorship venture into the Airsoft business out of fear of being portrayed as a support of death, violence and Sponge bob and other evil things the world holds in Crime Alley (awesome reference, if you get it)

NRA is trying hard to make firearms and the lifestyle that follows more mainstream with their marketing and visual expression. Some firearms companies are also following the same trend… to be honest some of the work you see online, looks more and more like a commercial for Redbull or Monster Energy, hell even Nike.

Check this video, doesn’t it make you want to paraglide, shoot and just be a free spirit…

Or this inspirational video from Warsport Industries:

Cinematography is on point all the way

As a final thought, what if the Airsoft manufacturers actually went with the marketing trends of today and said ‘fuck it’, we’ll hold one ass-kicking event, no matter what other brands people use for Airsoft. How would that change the game? (again honest marketing and transparency)

Airsoft is a tricky industry to really capitalize on, especially if you’re a company looking for a way in from the outside. But anything is possible – and I’m sure the trend of sponsorships are only going to grow and evolve into something a lot bigger and better for Airsofters around the world.

Weekend funness

You guys gotta watch this, great way to start the weekend and for some the holidays

Airsoft eps #7

Holy rusted rocks Batman, it’s a two parter?!

That’s right, this time around I finally got out to film some. I kinda decided onsite to stalk one particular person to see how he and his team play, communicate and move. I though the first take was okay, so I decided to stalk him and his team one more time. That’s why you don’t see me filming everybody from all kinds of angles.

I think it worked out pretty good and will probably try it again some more next time. If you’re thinking it’s hella boring and you don’t see a lot of different guns and gear… well think of it this way, it’s a learning video. I want to show how people play, what kind of people play and in some cases, how not to play.

Sure you’ll probably miss the killstreak videos and POV madness and I will make more of those as well. But for now, I’m thinking I’ll try this approach some more. Enjoy


Old news - new CZ EVO 3 A1

So when I was with the company at IWA 2014 – we had a bunch of great people stop by, ask a bunch of questions and sometimes film while talking about all the great products. One of those great people, was from Airsofteire.comI can’t for the love of God remember his name – so I do apologize for the lack of memory on my behalf. But he was late with the video and we first got news about it being uploaded not so long ago – so I guess we’re both a bit on the slow memory count lately :)

So without further delay…


Oh and yes – the CZ Scorpion EVO 3 A1 by ASG is out :)